California Dried
Fruit Coalition

The California Dried Fruit Coalition (CDFC) represents the California date, fig, prune and raisin industries, promoting the nutritional value and versatility for these traditional dried fruits to policy makers, influencing food purchase decisions for America’s schools and food service agencies. The following Brand Identity and collateral work was created to be representative of each fruit and target K-12 audiences as well as food industry professionals.

Marketing Director: Kris Caputo
Chief Executive Officer: Karla Stockli