With less cars on the road due to the pandemic, people were driving faster than ever, and accidents were worse. Rather than the friendlier messaging of GoSafely, the Office of Traffic Safety needed a more pointed message, one that would relate to a more teen-driven audience.
“Slow the Fast Down” may have been a bit unconventional for the state, but it’s message resonated with the public and traffic agencies alike. In addition, boards had targeted messaging along various freeways and highways throughout California.
Client:
California Office of Traffic Safety
Year:
2020
Services:
Art Direction
Agency:
un/common
Copywriter:
Josh Chilton
Video Editor:
Jason Rico