Tapped into SLO CAL

Can You Bottle a Place? That was the question raised with Tapped into SLO CAL. A content series and campaign meant to drive awareness for the rich connection between the region and it’s breweries. The brew-house style graphic and subsequent art direction reflect the gritty, down to earth nature of the county. From the coast to the mainland, the story of trying to capture the essence of each region culminated in a limited brew and partnership with Firestone Walker, located on the heart of SLO CAL.

Design & Art Direction

Agency: The Shipyard
Executive Creative Director: John Risser
Creative Director: Brendan Rice
Copywriter: Schuyler Vanden Bergh
Account Lead: Rachel Haik