Visit SLO CAL
Zines

How can you condense cover the entire county of SLO CAL in roughly 20 pages? The answer was a set of various zines, each covering unique aspects of SLO CAL ranging from gifts to food and events. Creatively, each issue weaved in the overarching brand of Visit SLO CAL with a textured halftone effect along with individual hand drawn elements and illustrations for an added human-touch.

Agency: The Shipyard
Executive Creative Director: John Risser
Creative Director: Brendan Rice
Copywriter: Schuyler Vanden Bergh
Account Lead: Maureen Thielen

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